This page will list a few of the things we have decided to avoid on our websites.
Some websites have flashy things that distract from the content of the website. Here are some examples:
- Too many fonts, or fonts that do not go well together.
- Too many colors, or worse, blinking colors.
- Low contrast, so that it may be difficult to read.
- Animated GIFs or other animations that do not help convey your message.
- Copy (text) that is hard to read. Fonts too large or small.
Your website should be attractive, and everything should be geared to getting the right message across to your target audience.
Are you sure that all of your target audience has a very high-speed, unmetered Internet connection? If you have more images or other elements than you need, or they are very large, visitors who have a slow connection may find that your page takes too long to load. They may get impatient and click elsewhere.
Users with metered connections may be conscious that your site is eating up their download allocation. They may become reluctant to click on other pages if the first one takes a while to load, or looks like it’s using a lot of their connection bandwidth.
We used to offer contact forms where visitors could fill in information that would be sent via email from the web server. We found several technical and other problems with it.
Almost all of our current websites are served over
SSL. These are the websites where you have
URLs that begin with
https:// rather than
http://. These used to require
buying an SSL Certificate, which often begins around $60 US per year.
We have recently moved to a hosting service that allows us to add LetsEncrypt
SSL Certificates that are free, funded by major corporations like Mozilla
and Cisco. So we can do a contact form if we really need to.
Many browsers now warn users when they submit form data that the
website is not "secure" unless it is an
There are also bots that scan for web forms, try to complete them, and send web form spam. There are CAPTCHA schemes to try to defeat the bots, but they often make it a nuisance for the person filling out the form. You may have seen the ones where you have to type in the distorted characters you see in a box.
Also, you might be surprised at how many people who submit form data make a mistake typing in their own email address. If this happens, you may have no way to contact the potential customer. They think you are ignoring them because they sent you a message.
If they send you an email, you at least have their email address so you can respond.